# Inspiration

The permissionless nature of DeFi enables all segments of investors to participate in DeFi. However, the risk appetite, goals, and aspirations of these investors vary widely, and hence, the product that appeals to these segments would be equally diverse. <br>

<table data-header-hidden><thead><tr><th></th><th width="138"></th><th width="173"></th><th></th></tr></thead><tbody><tr><td>Segment</td><td>Type</td><td>Opportunity Size</td><td>Risk Tolerance</td></tr><tr><td>Crypto Natives</td><td>Retail</td><td>Small</td><td>Medium - High</td></tr><tr><td>Crypto Retail (Custodial-users)</td><td>Retail</td><td>Large</td><td>Medium - High</td></tr><tr><td>Crypto Funds for HNI’s &#x26; FOs</td><td>Professional</td><td>V. Large</td><td>Low - Medium</td></tr><tr><td>Institutional Crypto Funds</td><td>Professional</td><td>V. Large</td><td>Low - Medium</td></tr><tr><td>Corporate Treasuries</td><td>Institutional</td><td>Medium</td><td>Low</td></tr><tr><td>Hedge Funds</td><td>Institutional</td><td>Medium</td><td>High</td></tr></tbody></table>

It is critical to note that different segments have different goals and aspirations with their investment. Serving investors of various risk profiles is not possible for a single application. Hence, Rivera is building the Lego blocks to be the infrastructure layer that enables anyone to build & launch structured products in DeFi.&#x20;

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